About Us: The Business and how we got started

Welcome to Dazzling Paws Jewelry 

Back in 1999, Trent and Myra were making tons of tennis ball rope dog toys by hand to be used for Border Collie Rescue fundraising. In an e-mail one of the members of the rescue group nicknamed our little sweatshop operation “Doggy Toyland”. The name stuck with us and it grew into a retail business. In 2003, we opened our own online retail store and became vendors at various pet expos, horse fairs, agility trials, fly ball tournaments and other pet related events. Our vision was to offer all pet-friendly and environment friendly toys. We love meeting and connecting with other animal lovers! You will still find us at up to 30 shows per year covering the entire USA.  

We demand excellence from ourselves and have a passion for working with customers one-on-one. As we’ve grown we expect the same of our employees and partners who do business with us on our behalf. We have been careful to select and approve a limited number of wholesalers and retailers to carry our lines which has expanded our reach and network to more shows and areas. We enjoy the luxuries of being a small business. We thrive on networking, making real connections, attention to detail and being able to provide the personal experiences you can’t get from the hustle and bustle of big box retail stores.  

As a vendor at a dog show, Myra was wearing a paw print ring. An admiring customer asked about the ring and wanted to buy it. Well that got her thinking… Myra’s background was in jewelry and design. She started working at a jewelry store at age 16 and by 18 she was designing jewelry for the prestigious wedding market. Myra’s pieces have been featured in Modern Bride and Bridal Guide, some are still being manufactured today. Myra began to research unique dog jewelry for people and could not find the selection or quality she knew there was a demand for. So in 2004, Myra drew on her experience and love of dogs to launch her Sterling Silver Agility jewelry line. The first piece she chose to create was the A-Frame with a tunnel under it. It was so popular in the agility community that shortly after a teeter totter followed, then weave poles and the agility jewelry collection grew. The agility jewelry was and is very unique; all the charms are 3-dementional and show incredible detail. One customer said that it brought back memories of her beautiful childhood dollhouse and miniature collection of accessories for it. That is quite a compliment and makes us smile! To make a long story short(er), Myra’s agility jewelry caught fire which sparked design for other dog sports, more lines, themes and accessories in dog jewelry essentials that speak to the heart of a person’s love for their dog! We continue to grow each year; adding new and exciting jewelry pieces and new and wonderful customers. Myra is passionate about creating new dog jewelry designs for people and her work is inspired by her family, people she meets and life experiences.  

By 2010 jewelry had become a major part of the business. Doggy Toyland did not quite fit our product line or evolving business identity. Myra has always been inspired by customer feedback so she took this “problem” to the people. We ran a contest to “Name That Brand”. She was overwhelmed by the response. Two contestants submitted the same name and were chosen the winners; they were Ruth Wenzel and Judi Gullickson. That is how the name Dazzling Paws Jewelry came about. It had really become apparent that the distinctive jewelry for people who love dogs was what made this company special and successful. As of July 1, 2012 Dazzling Paws Jewelry became the official name of the business. Customer demand for this unique pet jewelry line facilitated the need for a change in direction and focus.  

Our business caters to pet owners that love their dog and understand that extraordinary interaction of a human-canine bond relationship. We specialize in the dog sport enthusiast that is addicted to dog training and showing in activities like: Agility Trials, Flyball, Rally and Traditional Obedience, Conformation, Canine Freestyle and other sporting venues. Our product line reflects the diversity of our customers. We are always open for new ideas to strengthen our product line. Please feel free to contact Myra about pet jewelry pieces you feel we should carry.  

We operate our business by one philosophy – Do whatever it takes! It is our pleasure to do whatever it takes to make you the customer happy.  

As a Responsible Business Citizen, Dazzling Paws Jewelry:

-       Is 100% handmade in the USA.

-       Stocks up to 98% of our products, ready to ship.  

-       Is proud to Pawtner with responsible dog related charities to give back to the dog community. 

We are also proud to be a Green Company. We continually think of and put into action ways to reuse and recycle or reduce our footprint. Some of our green accomplishments include:

-       100% of our silver used is recycled

-       All our packaging material is recycled

-       Gift boxes made from recycled materials

-       Gift wrap that is recycled

-       We reduced our Redwood paper consumption by 40% in 2008 to cut paper waste we did this by:

- Utilizing an E-Mail Us for a Return form policy instead of sending return forms with each    order (our return rate is less than 1%)

-Email receipts to customers when possible.

-Going 40% paperless when processing orders

We try whenever possible to embrace green habits for the good of our environment!